Charley Phung

"Diligence is the path, up the mountain of knowledge. Hard work is the boat, across the endless sea of learning "

San Francisco based, Charley is an automotive/motorsport enthusiast who happens to be a photographer. Born in Vietnam, he was raised in Florida for most of his young adult life. His passion for cars came from a brief period of time where he lived in the Westminster/Garden Grove area when he first moved to The States during “The Fast and the Furious” era of the late 90’s early 2000’s.

In 2015, he took a job with Audi Germany to work on the future of Audi Business Innovations. More specifically, a mobility project called “Audi on demand”. There his passion for photography and cars grew exponentially while working as the project’s operations manager. Charley would often shoot for the company’s social media and help produce marketing campaigns.


Raised by a single mother, Charley spent much of his childhood in a nail salon learning the ins and out of running a small business. After a handful of jobs between high school and college, in 2011 he managed his first restaurant at the age of 21. A wing shop that specializes in Asian inspired flavors, created by the owners of Mr. Roboto’s Tokyo Grill, a popular fusion restaurant in Tallahassee, FL.

He worked there for a couple of years before landing a job at BB&T, one of the oldest and most conserve banking institution in America. Charley spent the next 2 years learning about the banking industry, only to realized that a white-collar job with the expectation for an employee to stay 20+ years in the same industry wasn’t the roadmap to success that he wanted, and certainly not an environment where he could fuel his passion.

In July of 2014, Charley packed EVERYTHING (including all 40 pairs of his sneakers) into his E92 BMW 335i and moved to California with the hopes of landing a job at a startup company. Motivated by countless movies that overly romanticize the ideal California lifestyle heaving be associated with surfer guys who drive vintage air-cooled “Por-shuhsss”.

How I can help your brand

Outside of photography, I can provide consulting. With years of Audi’s industry-leading training on managing brand image and equity, let’s utilize data and the proper marketing techniques experience that I have learned to take your business to the next level.

My services include but are not limited to the following, please contact me directly if you have any further questions. Quick pricing guide also listed on the contact page.

Couples / Family
Professional Headshots
Portraits / Boudoir / Fashion


There is no such thing as losing, there is only learning.

Even if you take on a job that you do not like, don’t be so quick to be a “jumper” stay and look for lessons to be learned, a lot of times workforce tuition is what will lead to long term success.

Growing up in a nail salon taught me how to hustle, it breed my entrepreneurial spirit. Managing someone else’s restaurant taught me that no matter how hard I worked for them, I needed to to be an owner eventually if I wanna be able to provide jobs. Working at the bank taught me how to manage money, it taught me that poor people spent their money and rich people use that money to grow their wealth.

There is no secret to success, it’s just hard work and consistency. You may not be there yet but you have to wake up every day and remind yourself to make progressive steps towards it. 

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